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| 008 | 000816c2000 mau 00 eng | ||
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_aShimp, Terence A. _935850 |
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_aAdvertising Promotion : Supplemental Aspects of Integrated Marketing Communications / _cTerence A. Shimp |
| 250 | _a5th ed | ||
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_aFort Worth : _bThe Dryden Press, _c2000 |
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_a674 p : _bill |
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_aDirect marketing. _931597 |
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