000 00752 am a2200217 4500
001 vtls000030854
003 MTX
008 020312 2002 mau 00 eng
020 _a0324125682
_c4,220
039 9 _a201507100901
_bcat1
_c201311071649
_dVLOAD
_c201008281647
_dVLOAD
_c201008280150
_dVLOAD
_y200206121408
_zload
050 0 0 _aHF5837
_bS471 P7 2002
093 _aMG010
100 1 _aSemenik, Richard J.
_9160274
245 1 0 _aPromotion and Integrated Marketing Communications/
_cRichard J. Semenik
260 _aCincinnati, Ohio :
_bSouth-Western,
_c2002
300 _a582 p :
_bill
650 0 _aAdvertising campaigns.
_96014
650 0 _aCommunication in marketing.
_9149985
942 _cGBE
999 _c24554
_d24554