| 000 | 00878 am a2200253 4500 | ||
|---|---|---|---|
| 001 | vtls000034980 | ||
| 003 | MTX | ||
| 008 | 021115c2001 eng 00 eng | ||
| 020 |
_a0072314451 / _c1,010 |
||
| 035 | _a0035-01460 | ||
| 039 | 9 |
_a201507091055 _bcat3 _c201311111507 _dVLOAD _c201008281811 _dVLOAD _c201008280324 _dVLOAD _y200212111604 _zVLOAD |
|
| 050 | 0 |
_aHF5823 _bB427 A3 2001 |
|
| 093 | _aMG000 MG002 | ||
| 100 | 1 |
_aBelch, George E. _945759 |
|
| 245 | 1 | 0 |
_aAdvertising and Promotion : An integrated Marketing Communications Perspective / _cGeorge E. Belch, Michael A. Belch |
| 260 |
_aBoston : _bMcGraw-Hill, _c2001 |
||
| 300 |
_a795 p : _bill |
||
| 650 | 0 |
_aAdvertising. _9149132 |
|
| 650 | 0 |
_aSales promotion. _9159933 |
|
| 650 | 0 |
_aCommunication in marketing. _9149985 |
|
| 700 | 1 |
_aBelch, Michael A, _cjt. auth. _918958 |
|
| 942 | _cGBE | ||
| 999 |
_c28442 _d28442 |
||