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| 008 | 030214 2001 eng 000 0 eng d | ||
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_aKerin, Roger A _96940 |
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| 245 | 1 |
_aStrategic marketing problems : Cases and Comments / _cRoger A. Kerin |
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| 250 | _a9th ed | ||
| 260 |
_aUpper Saddle River, NJ : _bPrentice-Hall, _c2001 |
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_a729 p : _bill |
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| 650 | 0 |
_aMarketing _xDecision marking _xCase studies _947267 |
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| 650 | 0 |
_aMarketing _xManagement _xCase studies _9151048 |
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| 700 | 0 |
_aPeterson, Robert A, _cjt. auth _96943 |
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_c29560 _d29560 |
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