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| 008 | 090120 2007 eng 000 0 eng d | ||
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_a0071105891 / _c836.00 |
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| 093 | _aMG000 MG002 | ||
| 100 | 1 |
_aBelch, George E. _945759 |
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_aAdvertising and Promotion : An Integrated Marketing Communication / _cGeorge E. Belch, Michael A. Belch |
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2007 |
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| 300 |
_a820 p : _bill |
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_aAdvertising _9159861 |
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_aSales promotion _9159933 |
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_aCommunication in marketing _918957 |
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_aBelch, Michael A, _cjt. auth _918958 |
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