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050 0 0 _aHF5411
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093 _aMG001 MG010
100 1 _aSmith, Brian D
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245 1 0 _aMaking marketing happen :
_bhow great companies make strategic marketing planning work for them /
_cBrian D. Smith
260 _aOxford :
_bElsevier Butterworth-Heinemann,
_c2005
300 _a377 p :
_bill
650 0 _aMarketing
_xPlanning
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650 0 _aStrategic planning
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942 _cGBT
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