000 00695nam a2200229 a 4500
008 121003 2012 xxua 000 0 eng d
020 _a9781412999564 /
_c1300.00
040 _aSDU
050 4 _aP91
_bA532 M4 2012
093 _aMG002
100 1 _aAnderson, James A
245 1 0 _aMedia research methods :
_bunderstanding metric and interpretive approaches /
_cJames A. Anderson
260 _aLos Angeles, Calif. :
_bSage Publications,
_c2012
300 _a438 p :
_bill
500 _aHKBU library = C.2
505 _aHKBU library
518 _aYT2025 M09
650 0 _aMass media
_xResearch
_xMethodology
_924624
900 _a28300 = C.1 SDU
900 _a= C.2 SDU
942 _cGBE
_2lcc
999 _c67797
_d67797