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| 001 | vtls000094025 | ||
| 003 | MTX | ||
| 008 | 130305 2012 xxu 000 0 eng d | ||
| 020 |
_a9780136028048 / _c3,000 |
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| 039 | 9 |
_a201506261039 _bcat1 _c201303060942 _dcat7 _y201303051236 _zcat6 |
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_aHF5415.13 _bM819 S7 2012 |
| 093 | _aMG001 MG010 | ||
| 100 | 1 |
_aMooradian, Todd A. _9104754 |
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| 245 | 1 |
_aStrategic marketing / _cTodd A. Mooradian, Kurt Matzler, Lawrence J. Ring. |
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| 260 |
_aBoston, MA : _bPearson Prentice Hall, _c2012 |
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| 300 |
_a384 p. : _bill |
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_aMarketing _xManagement _9150989 |
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| 650 | 0 |
_aStrategic planning _9436 |
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| 700 | 1 |
_aMatzler, Kurt. _9161783 |
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| 700 | 1 |
_aRing, Lawrence J. _9104755 |
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| 942 | _cGBT | ||
| 999 |
_c69639 _d69639 |
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