| 000 | 00836nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | vtls000009089 | ||
| 003 | MTX | ||
| 008 | 980106c1995 usaa 001 eng d | ||
| 020 | _a0071149252 | ||
| 039 | 9 |
_a201507091054 _bcat3 _c201311070749 _dVLOAD _c201008281047 _dVLOAD _c201008271903 _dVLOAD _y200206121349 _zload |
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| 050 | 0 | 0 |
_aHF5823 _bB387 1995 |
| 093 | _aMG000 MG002 | ||
| 100 | 1 |
_aBelch, George Edward _918956 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : An integrated Marketing Communications Perspective / _cGeorge E. Belch |
| 250 | _a3rd ed | ||
| 260 |
_aChicago : _bIrwin, _c1995 |
||
| 300 |
_a762 p : _billus |
||
| 650 | 0 |
_aAdvertising _9159861 |
|
| 650 | 0 |
_aSales promotion _9159933 |
|
| 650 | 0 |
_aCommunication in marketing _918957 |
|
| 700 | 1 |
_aBelch, Michael A, _cjt. auth _918958 |
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| 942 | _cGBE | ||
| 999 |
_c7419 _d7419 |
||