| 000 | 01020nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | vtls000100067 | ||
| 003 | MTX | ||
| 008 | 141125 2007 at a 000 0 eng d | ||
| 020 | _a9780324408089 | ||
| 039 | 9 |
_a201506251330 _bcat1 _c201412010911 _dcat7 _c201411261001 _dcat7 _y201411250945 _zcat7 |
|
| 050 | 0 | 0 |
_aHF5415.123 _bS556 I5 2007 |
| 093 | _aMG010 | ||
| 100 | 1 |
_aShimp, Terence A. _935850 |
|
| 245 | 1 | 0 |
_aIntegrated marketing communications in advertising and promotion / _cTerence A. Shimp |
| 250 | _a7th ed. | ||
| 260 |
_aAustralia : _bThomson, _c2007 |
||
| 300 |
_a629 p. : _bill |
||
| 650 | 0 |
_aCommunication in marking _950142 |
|
| 650 | 0 |
_aSales promotion _9159933 |
|
| 650 | 0 |
_aAdvertising _9159861 |
|
| 650 | 0 |
_aDirect marketing _9151678 |
|
| 740 | _aAdvertising, promotion, & supplemental aspects of integrated marketing communications (2003) | ||
| 942 | _cGBT | ||
| 999 |
_c75134 _d75134 |
||