000 00751nam a2200241 a 4500
001 vtls000100191
003 MTX
008 141202 2008 nyua 000 eng d
020 _a9780071101059
039 9 _a201507091035
_bcat3
_c201412031103
_dcat7
_y201412021700
_zcat7
050 0 0 _aHF5821
_bA681 C6 2008
093 _aMG000 MG002
100 1 _aArens, William F.
_9105567
245 1 0 _aContemporary advertising /
_cWilliam F. Arens, Michael F. Weigold, Christian Arens
250 _a11th ed.
260 _aNew York :
_bMcGraw-Hill/Irwin,
_c2008
300 _a712 p :
_bill
650 0 _aAdvertising.
_9149132
700 1 _aWeigold, Michael F.
_9105568
700 1 _aArens, Christian
_9105569
942 _cGBE
999 _c75258
_d75258