Entrepreneurship strategy : | changing patterns in new venture creation, growth, and reinvention /

Gundry, Lisa K.,

Entrepreneurship strategy : changing patterns in new venture creation, growth, and reinvention / Lisa K. Gundry, Jill R. Kickul. - Thousand Oaks, Calif. : Sage Publications, 2007. - 401 p. : ill.

Entrepreneurship and strategy : a framework for new venture development -- Strategies for opportunity identification : the creative process -- Strategies for evaluating opportunities : the assessment process -- Developing new venture strategy : preparation and launch -- Market entry : positioning the firm for strategic advantage -- Financial resource capabilities -- The evolving management team -- Building networks and strategic alliances -- Innovative strategies for entrepreneurial growth -- Strategies for the growing venture: mergers, acquisitions, franchising, and exit strategies -- Beyond the strategic entrepreneurial model: learning from failure. HKBU library

YT2025 M08

9781412916561


Strategic planning.
Entrepreneurship.
Small business--Management.

HD30.28 / G975 E 2007
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