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Entrepreneurship strategy : changing patterns in new venture creation, growth, and reinvention / Lisa K. Gundry, Jill R. Kickul.
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Publications, 2007.Description: 401 p. : illISBN: - 9781412916561
- HD30.28 G975 E 2007
English Books
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English Books
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MATRIX Library General Eng/FL.3 | General Books | HD30.28 G975 E 2007 (Browse shelf(Opens below)) | C.1 | Available | 1000365955 |
Entrepreneurship and strategy : a framework for new venture development -- Strategies for opportunity identification : the creative process -- Strategies for evaluating opportunities : the assessment process -- Developing new venture strategy : preparation and launch -- Market entry : positioning the firm for strategic advantage -- Financial resource capabilities -- The evolving management team -- Building networks and strategic alliances -- Innovative strategies for entrepreneurial growth -- Strategies for the growing venture: mergers, acquisitions, franchising, and exit strategies -- Beyond the strategic entrepreneurial model: learning from failure.
HKBU library
YT2025 M08
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