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Serazio, Michael.
Your ad here : the cool sell of guerrilla marketing / Michael Serazio. - New York : New York University Press, 2013 - 227 p. - Postmillenial pop .
Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement. HKBU Library
9780814785904
Marketing.
Marketing--Technological innovations.
HF5415 / S482 Y 2013
Your ad here : the cool sell of guerrilla marketing / Michael Serazio. - New York : New York University Press, 2013 - 227 p. - Postmillenial pop .
Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement. HKBU Library
9780814785904
Marketing.
Marketing--Technological innovations.
HF5415 / S482 Y 2013