AI SearchYour ad here : | the cool sell of guerrilla marketing / (Record no. 104564)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00886cam a2200217 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121025s2013 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780814785904 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SDU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | S482 Y 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Serazio, Michael. |
| 245 10 - TITLE STATEMENT | |
| Title | Your ad here : |
| Remainder of title | the cool sell of guerrilla marketing / |
| Statement of responsibility, etc. | Michael Serazio. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | New York University Press, |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 227 p. |
| 490 0# - SERIES STATEMENT | |
| Series Statement | Postmillenial pop |
| 505 0# - Formatted Contents Note | |
| Formatted contents note | Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement. |
| 505 0# - Formatted Contents Note | |
| Formatted contents note | HKBU Library |
| 650 #0 - SUBJECT | |
| Topical term | Marketing. |
| 650 #0 - SUBJECT | |
| Topical term | Marketing |
| General subdivision | Technological innovations. |
| 900 ## - Accession Number | |
| Accession Number | = C.1 SDU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 195096 |
| 650 #0 - SUBJECT | |
| -- | 178613 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for Loans | General Books | MATRIX Library | MATRIX Library | General Eng/FL.3 | 04/08/2025 | Donation | HF5415 S482 Y 2013 | 1000365738 | 04/08/2025 | C.1 | 04/08/2025 | English Books |