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Digital marketing : | global strategies from the world's leading experts /

Wind, Yoram.

Digital marketing : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan. - New York : Wiley, 2001. - 416 p. : ill.

HKBU Library

ISBN: 0471361224 9780471361220

Subjects--Topical Terms:
Internet marketing.
Consumer behavior.
Electronic commerce.

LC Class. No.: HF5415.1265 / W763 D 2001

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