AI SearchDigital marketing : | global strategies from the world's leading experts / (Record no. 104565)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00692cam a22002294a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 000405s2001 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471361224 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780471361220 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SDU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | W763 D 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wind, Yoram. |
| 245 10 - TITLE STATEMENT | |
| Title | Digital marketing : |
| Remainder of title | global strategies from the world's leading experts / |
| Statement of responsibility, etc. | Jerry Wind, Vijay Mahajan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 416 p. : |
| Other physical details | ill. |
| 505 ## - Formatted Contents Note | |
| Formatted contents note | HKBU Library |
| 650 #0 - SUBJECT | |
| Topical term | Internet marketing. |
| 650 #0 - SUBJECT | |
| Topical term | Consumer behavior. |
| 650 #0 - SUBJECT | |
| Topical term | Electronic commerce. |
| 700 1# - PERSONAL NAME | |
| Personal name | Mahajan, Vijay, |
| Dates associated with a name | 1948- |
| 900 ## - Accession Number | |
| Accession Number | = C.1 SDU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 195097 |
| 700 1# - PERSONAL NAME | |
| -- | 195098 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for Loans | General Books | MATRIX Library | MATRIX Library | General Eng/FL.3 | 05/08/2025 | Donation | HF5415.1265 W763 D 2001 | 1000365745 | 05/08/2025 | C.1 | 05/08/2025 | English Books |