AI SearchData mining techniques : | for marketing, sales, and customer relationship management /
Berry, Michael J. A.
Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff. - 2nd ed. - Indianapolis, Ind. : Wiley Pub., 2004. - 643 p. : ill.
Includes index.
HKBU library
0471470643 9780471470649
Data mining.
Marketing--Data processing.
Business--Data processing.
HF5415.125 / B534 D 2004
Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff. - 2nd ed. - Indianapolis, Ind. : Wiley Pub., 2004. - 643 p. : ill.
Includes index.
HKBU library
0471470643 9780471470649
Data mining.
Marketing--Data processing.
Business--Data processing.
HF5415.125 / B534 D 2004