AI SearchData mining and market intelligence for optimal marketing returns
Chiu, Susan.
Data mining and market intelligence for optimal marketing returns Susan Chiu, Domingo Tavella. - 1st ed. - Oxford, UK : Butterworth-Heinemann/Elsevier, 2008. - 280 p. : ill.
Title from e-book title screen (viewed June 30, 2008).
HKBU library
YT2025 M08
9780750682343
Marketing research.
Data mining.
HF5415.2 / C485 D 2008
Data mining and market intelligence for optimal marketing returns Susan Chiu, Domingo Tavella. - 1st ed. - Oxford, UK : Butterworth-Heinemann/Elsevier, 2008. - 280 p. : ill.
Title from e-book title screen (viewed June 30, 2008).
HKBU library
YT2025 M08
9780750682343
Marketing research.
Data mining.
HF5415.2 / C485 D 2008