AI SearchData mining and market intelligence for optimal marketing returns (Record no. 104576)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00763cam a2200241 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080218s2008 enka esb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750682343 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SDU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | C485 D 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chiu, Susan. |
| 245 10 - TITLE STATEMENT | |
| Title | Data mining and market intelligence for optimal marketing returns |
| Statement of responsibility, etc. | Susan Chiu, Domingo Tavella. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford, UK : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann/Elsevier, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 280 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Title from e-book title screen (viewed June 30, 2008). |
| 505 ## - Formatted Contents Note | |
| Formatted contents note | HKBU library |
| 518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE | |
| DATE/TIME AND PLACE OF AN EVENT NOTE | YT2025 M08 |
| 650 #0 - SUBJECT | |
| Topical term | Marketing research. |
| 650 #0 - SUBJECT | |
| Topical term | Data mining. |
| 700 1# - PERSONAL NAME | |
| Personal name | Tavella, Domingo, |
| Dates associated with a name | 1948- |
| 900 ## - Accession Number | |
| Accession Number | = C.1 SDU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 195124 |
| 700 1# - PERSONAL NAME | |
| -- | 195125 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for Loans | General Books | MATRIX Library | MATRIX Library | General Eng/FL.3 | 06/08/2025 | HF5415.2 C485 D 2008 | 1000365666 | 06/08/2025 | C.1 | 06/08/2025 | English Books |