AI SearchThe religious dimensions of advertising /
Sheffield, Tricia.
The religious dimensions of advertising / Tricia Sheffield. - 1st ed. - New York : Palgrave Macmillan, 2006. - 190 p.
Totemic desires -- Worshiping a totem: Emile Durkheim's theories of religion -- Locating religious dimensions in the history of advertising -- The religious dimensions of advertising in the culture of consumer capitalism -- Refusing to be an advertisement: enacting disruptive performative identities against the religious dimensions of advertising. HKBU Library
1403974705 9781403974709
Religion in advertising.
Consumption (Economics)--Religious aspects.
HF5821 / S542 R 2006
The religious dimensions of advertising / Tricia Sheffield. - 1st ed. - New York : Palgrave Macmillan, 2006. - 190 p.
Totemic desires -- Worshiping a totem: Emile Durkheim's theories of religion -- Locating religious dimensions in the history of advertising -- The religious dimensions of advertising in the culture of consumer capitalism -- Refusing to be an advertisement: enacting disruptive performative identities against the religious dimensions of advertising. HKBU Library
1403974705 9781403974709
Religion in advertising.
Consumption (Economics)--Religious aspects.
HF5821 / S542 R 2006