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The religious dimensions of advertising / Tricia Sheffield.
Material type:
TextPublication details: New York : Palgrave Macmillan, 2006.Edition: 1st edDescription: 190 pISBN: - 1403974705
- 9781403974709
- HF5821 S542 R 2006
English Books
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English Books
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MATRIX Library General Eng/FL.3 | General Books | HF5821 S542 R 2006 (Browse shelf(Opens below)) | C.1 | Available | 1000365009 |
Totemic desires -- Worshiping a totem: Emile Durkheim's theories of religion -- Locating religious dimensions in the history of advertising -- The religious dimensions of advertising in the culture of consumer capitalism -- Refusing to be an advertisement: enacting disruptive performative identities against the religious dimensions of advertising.
HKBU Library
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