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Freud on Madison Avenue : | motivation research and subliminal advertising in America /

Samuel, Lawrence R.

Freud on Madison Avenue : motivation research and subliminal advertising in America / Lawrence R. Samuel. - Philadelphia : University of Pennsylvania Press, 2010. - 218 p.

The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects. HKBU library

YT2025 M08

ISBN: 9780812242515 0812242513

Subjects--Topical Terms:
Motivation research (Marketing)--History.--United States
Subliminal advertising--History--United States
Advertising--Psychological aspects--History.--United States
Consumer behavior--History.--United States

LC Class. No.: HF5415.34 / S783 2010

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Freud on Madison Avenue : | motivation research and subliminal advertising in America /

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