Marketing to moviegoers : | a handbook of strategies and tactics /
Marich, Robert.
Marketing to moviegoers : a handbook of strategies and tactics / Robert Marich. - 3rd ed. - Carbondale ; Edwardsville : Southern Illinois University Press, 2013. - 417 p. : ill.
Includes index.
HKBU library
YT2025 M09
9780809331963 0809331969 9780809331970 0809331977
Motion pictures--Marketing.
Motion pictures--Distribution.
PN1995 / M332 M 2013
Marketing to moviegoers : a handbook of strategies and tactics / Robert Marich. - 3rd ed. - Carbondale ; Edwardsville : Southern Illinois University Press, 2013. - 417 p. : ill.
Includes index.
HKBU library
YT2025 M09
9780809331963 0809331969 9780809331970 0809331977
Motion pictures--Marketing.
Motion pictures--Distribution.
PN1995 / M332 M 2013

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