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Media Research Methods : Measuring Audiences, Reactions and Impact /

Gunter, Barrie.

Media Research Methods : Measuring Audiences, Reactions and Impact / Barrie Gunter - London : SAGE Publications, 2000 - 314 p

HKBU library = C.1

HKBU library

YT2025 M09

ISBN: 076195659x 1,275

Subjects--Topical Terms:
Mass media--Research--Methodology.

LC Class. No.: P91.3 / G977 M4 2000

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Media Research Methods : Measuring Audiences, Reactions and Impact /

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