AI SearchMedia Research Methods : Measuring Audiences, Reactions and Impact / (Record no. 10594)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00664 am a2200229 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 981204c2000 uk 000 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 076195659x |
| Terms of availability | 1,275 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SDU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P91.3 |
| Item number | G977 M4 2000 |
| 093 ## - LOCAL CALL NUMBER | |
| Department Code | MG002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gunter, Barrie. |
| 245 10 - TITLE STATEMENT | |
| Title | Media Research Methods : Measuring Audiences, Reactions and Impact / |
| Statement of responsibility, etc. | Barrie Gunter |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | SAGE Publications, |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 314 p |
| 500 ## - GENERAL NOTE | |
| General note | HKBU library = C.1 |
| 505 ## - Formatted Contents Note | |
| Formatted contents note | HKBU library |
| 518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE | |
| DATE/TIME AND PLACE OF AN EVENT NOTE | YT2025 M09 |
| 650 #0 - SUBJECT | |
| Topical term | Mass media |
| General subdivision | Research |
| -- | Methodology. |
| 900 ## - Accession Number | |
| Accession Number | 18002 = C.1 SDU |
| 900 ## - Accession Number | |
| Accession Number | = C.2 SDU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 24623 |
| 650 #0 - SUBJECT | |
| -- | 24624 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme | Source of acquisition | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | General Books | MATRIX Library | MATRIX Library | General Eng/FL.3 | 09/09/2025 | P91.3 G977 M 2000 | 1000374674 | 09/09/2025 | C.2 | 09/09/2025 | English Books | Library of Congress Classification | Donation | |||||
| Available for Loans | General Books | ศูนย์หัวหิน | ศูนย์หัวหิน | General Collection | 12/03/2018 | 1275.00 | P91.3 G977 M4 2000 | 1000111528 | 12/03/2018 | 1 | 12/03/2018 | English Books |