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Branding in a competitive marketplace /|

Baisya, Rajat K

Branding in a competitive marketplace /| Rajat K. Baisya - New Delhi : SAGE/Response Business Books, 2013 - 229 p. : ill.

HKBU Library

ISBN: 9788132110590

Subjects--Topical Terms:
Branding (Marketing)
Brand name products
Strategic planning

LC Class. No.: HF5415.1255 / B163 B 2013

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Branding in a competitive marketplace /|

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