Normal view MARC view ISBD view

Branding in a competitive marketplace /| (Record no. 106135)

MARC details
000 -LEADER
fixed length control field	00604cam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	090810s2013 ii a b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788132110590
040 ## - CATALOGING SOURCE
Original cataloging agency	SDU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.1255
Item number	B163 B 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Baisya, Rajat K
245 10 - TITLE STATEMENT
Title	Branding in a competitive marketplace /\|
Statement of responsibility, etc.	Rajat K. Baisya
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	SAGE/Response Business Books,
Date of publication, distribution, etc.	2013
300 ## - PHYSICAL DESCRIPTION
Extent	229 p. :
Other physical details	ill.
505 0# - Formatted Contents Note
Formatted contents note	HKBU Library
650 #0 - SUBJECT
Topical term	Branding (Marketing)
650 #0 - SUBJECT
Topical term	Brand name products
650 #0 - SUBJECT
Topical term	Strategic planning
900 ## - Accession Number
Accession Number	= C.1 SDU
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	English Books
Source of classification or shelving scheme	Library of Congress Classification
100 1# - MAIN ENTRY--PERSONAL NAME
--	201476

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Library of Congress Classification		Available for Loans	General Books	MATRIX Library	MATRIX Library	General Eng/FL.3	04/08/2025	Donation		HF5415.1255 B163 B 2013	1000365749	04/08/2025	C.1	04/08/2025	English Books

SDU Library