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Applying scientific reasoning to the field of marketing : | make better decisions /

Grapentine, Terry

Applying scientific reasoning to the field of marketing : make better decisions / Terry Grapentine - New York : Business Expert Press, 2012 - 244 p. : ill.

HKBU Library

ISBN: 9781606493670

Subjects--Topical Terms:
Marketing--Management
Marketing--Decision making

LC Class. No.: HF5414 / G766 A 2012

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Applying scientific reasoning to the field of marketing : | make better decisions /

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