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Connective branding : | building brand equity in a demanding world /

Fisher-Buttinger, Claudia

Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster - Chichester, England ; Hoboken, NJ : Wiley, 2008 - 358 p. : ill

HKBU Library

Subjects--Topical Terms:
Brand name products--Management
Brand name products--Valuation--Management
Branding (Marketing)

LC Class. No.: HD69.B7 / F533 C 2008

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Connective branding : | building brand equity in a demanding world /

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