AI SearchConnective branding : | building brand equity in a demanding world / (Record no. 106149)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00739cam a2200205 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140123s2008 enka b 001 0 eng |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SDU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | F533 C 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fisher-Buttinger, Claudia |
| 245 00 - TITLE STATEMENT | |
| Title | Connective branding : |
| Remainder of title | building brand equity in a demanding world / |
| Statement of responsibility, etc. | Claudia Fisher-Buttinger and Christine Vallaster |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester, England ; Hoboken, NJ : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 358 p. : |
| Other physical details | ill |
| 505 0# - Formatted Contents Note | |
| Formatted contents note | HKBU Library |
| 650 #0 - SUBJECT | |
| Topical term | Brand name products |
| General subdivision | Management |
| 650 #0 - SUBJECT | |
| Topical term | Brand name products |
| General subdivision | Valuation |
| -- | Management |
| 650 #0 - SUBJECT | |
| Topical term | Branding (Marketing) |
| 700 1# - PERSONAL NAME | |
| Personal name | Vallaster, Christine, |
| Dates associated with a name | 1971- |
| 900 ## - Accession Number | |
| Accession Number | = C.1 SDU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 201511 |
| 650 #0 - SUBJECT | |
| -- | 201512 |
| 700 1# - PERSONAL NAME | |
| -- | 201513 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for Loans | General Books | MATRIX Library | MATRIX Library | General Eng/FL.3 | 04/08/2025 | Donation | HD69.B7 F533 C 2008 | 1000365744 | 04/08/2025 | C.1 | 04/08/2025 | English Books |