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The Routledge companion to advertising and promotional culture /

The Routledge companion to advertising and promotional culture / edited by Matthew P. McAllister, Emily West - New York, NY : Routledge, 2013 - 464 p. : ill.

HKBU Library

ISBN: 9780415888011

Subjects--Topical Terms:
Advertising
Branding (Marketing)
Social media

LC Class. No.: HF5823 / R869 2013

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The Routledge companion to advertising and promotional culture /

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