AI SearchThe Routledge companion to advertising and promotional culture / (Record no. 106287)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00664cam a22002174a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020731s2013 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415888011 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SDU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | R869 2013 |
| 245 10 - TITLE STATEMENT | |
| Title | The Routledge companion to advertising and promotional culture / |
| Statement of responsibility, etc. | edited by Matthew P. McAllister, Emily West |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 464 p. : |
| Other physical details | ill. |
| 505 ## - Formatted Contents Note | |
| Formatted contents note | HKBU Library |
| 650 #0 - SUBJECT | |
| Topical term | Advertising |
| 650 #0 - SUBJECT | |
| Topical term | Branding (Marketing) |
| 650 #0 - SUBJECT | |
| Topical term | Social media |
| 700 1# - PERSONAL NAME | |
| Personal name | McAllister, Matthew P |
| 700 1# - PERSONAL NAME | |
| Personal name | West, Emily |
| 900 ## - Accession Number | |
| Accession Number | = C.1 SDU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| 700 1# - PERSONAL NAME | |
| -- | 201828 |
| 700 1# - PERSONAL NAME | |
| -- | 201829 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for Loans | General Books | MATRIX Library | MATRIX Library | General Eng/FL.3 | 07/08/2025 | Donation | HF5823 R869 2013 | 1000365964 | 07/08/2025 | C.1 | 07/08/2025 | English Books |