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How to use advertising to build strong brands /

How to use advertising to build strong brands / edited by John Philip Jones - Thousand Oaks, Calif. : Sage Publications, 1999 - 394 p. : ill.

HKBU Library

ISBN: 9780761912422

Subjects--Topical Terms:
Advertising--Brand name products
Brand name products

LC Class. No.: HF6161.B4 / H847 1999

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How to use advertising to build strong brands /

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