AI SearchHow to use advertising to build strong brands / (Record no. 106315)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00606nam a2200193 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161107 1999 caua 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780761912422 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SDU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6161.B4 |
| Item number | H847 1999 |
| 245 00 - TITLE STATEMENT | |
| Title | How to use advertising to build strong brands / |
| Statement of responsibility, etc. | edited by John Philip Jones |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. | Sage Publications, |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 394 p. : |
| Other physical details | ill. |
| 505 0# - Formatted Contents Note | |
| Formatted contents note | HKBU Library |
| 650 #0 - SUBJECT | |
| Topical term | Advertising |
| General subdivision | Brand name products |
| 650 #0 - SUBJECT | |
| Topical term | Brand name products |
| 700 1# - PERSONAL NAME | |
| Personal name | Jones, John Philip |
| 900 ## - Accession Number | |
| Accession Number | = C.1 SDU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| 650 #0 - SUBJECT | |
| -- | 413 |
| 700 1# - PERSONAL NAME | |
| -- | 22423 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for Loans | General Books | MATRIX Library | MATRIX Library | General Eng/FL.3 | 07/08/2025 | Donation | HF6161.B4 H847 1999 | 1000365972 | 07/08/2025 | C.1 | 07/08/2025 | English Books |