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Seducing the subconscious : | the psychology of emotional influence in advertising /

Heath, Robert

Seducing the subconscious : the psychology of emotional influence in advertising / Robert Heath - Malden, MA : Wiley-Blackwell, 2012 - 248 p. : ill.

HKBU Library

ISBN: 9780470974889

Subjects--Topical Terms:
Advertising--Psychological aspects

LC Class. No.: HF5822 / H438 S 2012

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Seducing the subconscious : | the psychology of emotional influence in advertising /

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