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Seducing the subconscious : | the psychology of emotional influence in advertising / (Record no. 106321)

MARC details
000 -LEADER
fixed length control field	00573nam a2200181 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	161107 2012 enka 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780470974889
040 ## - CATALOGING SOURCE
Original cataloging agency	SDU
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5822
Item number	H438 S 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Heath, Robert
245 00 - TITLE STATEMENT
Title	Seducing the subconscious :
Remainder of title	the psychology of emotional influence in advertising /
Statement of responsibility, etc.	Robert Heath
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Malden, MA :
Name of publisher, distributor, etc.	Wiley-Blackwell,
Date of publication, distribution, etc.	2012
300 ## - PHYSICAL DESCRIPTION
Extent	248 p. :
Other physical details	ill.
505 0# - Formatted Contents Note
Formatted contents note	HKBU Library
650 #0 - SUBJECT
Topical term	Advertising
General subdivision	Psychological aspects
900 ## - Accession Number
Accession Number	= C.1 SDU
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	English Books
Source of classification or shelving scheme	Library of Congress Classification
100 1# - MAIN ENTRY--PERSONAL NAME
--	201892
650 #0 - SUBJECT
--	77064

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Library of Congress Classification		Available for Loans	General Books	MATRIX Library	MATRIX Library	General Eng/FL.3	07/08/2025	Donation		HF5822 H438 S 2012	1000365968	07/08/2025	C.1	07/08/2025	English Books

SDU Library