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Interdisciplinary approaches to product design, innovation, & branding in international marketing /

Interdisciplinary approaches to product design, innovation, & branding in international marketing / edited by K. Scott Swan, Shaoming Zou. - Bingley, UK : Emerald Group Publishing Limited, 2012 - 339 p. : ill.

HKBU library

YT2025 M08

ISBN: 9781781900161

Subjects--Topical Terms:
Export marketing.
Branding (Marketing)
Product design.
Stratégie de marque.

LC Class. No.: HF1416 / I61 2012

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Interdisciplinary approaches to product design, innovation, & branding in international marketing /

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