AI SearchMedia management and economics research in a transmedia environment : | papers from the 2012 Broadcast Education Association research symposium /
Media management and economics research in a transmedia environment : papers from the 2012 Broadcast Education Association research symposium /
symposium chair [and] edited by Alan B. Albarran.
- 278 p. : ill.
- Electronic media research series .
"Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"-- Introduction.
Media management and economics research from senior scholars -- MME research from junior scholars -- Latin American and Hispanic MME research -- Media management issues for new media/transmedia. HKBU library
YT2025 M09
9780415818155
Mass media--Management
Mass media--Economic aspects
Convergence (Telecommunication)
P96 / M489 2013
"Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"-- Introduction.
Media management and economics research from senior scholars -- MME research from junior scholars -- Latin American and Hispanic MME research -- Media management issues for new media/transmedia. HKBU library
YT2025 M09
9780415818155
Mass media--Management
Mass media--Economic aspects
Convergence (Telecommunication)
P96 / M489 2013