Media management and economics research in a transmedia environment : papers from the 2012 Broadcast Education Association research symposium / symposium chair [and] edited by Alan B. Albarran.

Contributor(s):

Material type:

TextSeries: Electronic media research seriesDescription: 278 p. : illISBN:

9780415818155

Subject(s):

LOC classification:

P96 M489 2013

Contents:

Media management and economics research from senior scholars -- MME research from junior scholars -- Latin American and Hispanic MME research -- Media management issues for new media/transmedia.

HKBU library

Item type:

English Books

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	English Books	MATRIX Library General Eng/FL.3		General Books		P96 M489 2013 (Browse shelf(Opens below))				C.1	Available			1000377255

Total holds: 0

"Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"-- Introduction.

Media management and economics research from senior scholars -- MME research from junior scholars -- Latin American and Hispanic MME research -- Media management issues for new media/transmedia.

Media management and economics research in a transmedia environment : papers from the 2012 Broadcast Education Association research symposium / symposium chair [and] edited by Alan B. Albarran.

SDU Library

One World Library (OWL)