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Contemporary perspectives on corporate marketing : | contemplating corporate branding, marketing and communications in the twenty-first century /

Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century / edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena. - 156 p. ; - Routledge interpretive marketing research ; 17 .

ISBN: 9780415662093

Subjects--Topical Terms:
Corporate image.
Corporate culture.
Communication in organizations.
Branding (Marketing)
Corporations.

LC Class. No.: HD59.2 / C743 2013

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Contemporary perspectives on corporate marketing : | contemplating corporate branding, marketing and communications in the twenty-first century /

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