AI SearchContemporary perspectives on corporate marketing : | contemplating corporate branding, marketing and communications in the twenty-first century / (Record no. 111927)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00777cam a2200205 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130124s2013 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415662093 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SDU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59.2 |
| Item number | C743 2013 |
| 245 00 - TITLE STATEMENT | |
| Title | Contemporary perspectives on corporate marketing : |
| Remainder of title | contemplating corporate branding, marketing and communications in the twenty-first century / |
| Statement of responsibility, etc. | edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 156 p. ; |
| 490 0# - SERIES STATEMENT | |
| Series Statement | Routledge interpretive marketing research ; |
| Volume/sequential designation | 17 |
| 650 #0 - SUBJECT | |
| Topical term | Corporate image. |
| 650 #0 - SUBJECT | |
| Topical term | Corporate culture. |
| 650 #0 - SUBJECT | |
| Topical term | Communication in organizations. |
| 650 #0 - SUBJECT | |
| Topical term | Branding (Marketing) |
| 650 #0 - SUBJECT | |
| Topical term | Corporations. |
| 700 1# - PERSONAL NAME | |
| Personal name | Balmer, John M. T. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| 700 1# - PERSONAL NAME | |
| -- | 217993 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for Loans | General Books | MATRIX Library | MATRIX Library | General Eng/FL.3 | 02/09/2025 | Donation | HD59.2 C743 2013 | 1000365305 | 02/09/2025 | C.1 | 02/09/2025 | English Books |