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Marketing : Principles and Perspectives /

Bearden, William O.

Marketing : Principles and Perspectives / William O. Bearden - 3rd ed - New York : McGraw-Hill, 2001 - 596 p : ill

ISBN: 0071180257 1,045

Subjects--Topical Terms:
Marketing--United States.

LC Class. No.: HF5415.1 / B368 M3 2001

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