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Marketing Research /

Aaker, David A.

Marketing Research / David A. Aaker - 6th ed. - New York : John Wiley & Sons, 1998 - 776 p : ill

ISBN: 0471170690 / 1,172.00

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / A14 M4 1998

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