AI SearchMarketing Research / (Record no. 11964)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00794 am a2200253 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000016546 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990426c1998 usa 00 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471170690 / |
| Terms of availability | 1,172.00 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201506300942 |
| Level of effort used to assign nonsubject heading access points | cat1 |
| Level of effort used to assign subject headings | 201311071626 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201311071556 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201008281227 |
| Level of effort used to assign classification | VLOAD |
| -- | 200206121355 |
| -- | load |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | A14 M4 1998 |
| 093 ## - Department Code | |
| Department Code | MG010 |
| 100 #1 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 9 (RLIN) | 6984 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Research / |
| Statement of responsibility, etc. | David A. Aaker |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 776 p : |
| Other physical details | ill |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 9 (RLIN) | 150064 |
| 700 #1 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V., |
| Titles and other words associated with a name | jt. auth |
| 9 (RLIN) | 27126 |
| 700 #1 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, Geovge S., |
| Titles and other words associated with a name | jt. auth |
| 9 (RLIN) | 27127 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Date last seen | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 12/03/2018 | HF5415.2 A14 M4 1998 | 1000043586 | 3 | 12/03/2018 | English Books | Available for Loans | General Books | วิทยาเขตสุพรรณบุรี | วิทยาเขตสุพรรณบุรี | General Collection | 12/03/2018 | 0.00 | |||
| 12/03/2018 | HF5415.2 A14 M4 1998 | 1000041844 | 1 | 12/03/2018 | English Books | Available for Loans | General Books | วิทยาเขตสุพรรณบุรี | วิทยาเขตสุพรรณบุรี | General Collection | 12/03/2018 | 0.00 | |||
| 12/03/2018 | HF5415.2 A14 M4 1998 | 1000043585 | 2 | 12/03/2018 | English Books | Available for Loans | General Books | วิทยาเขตสุพรรณบุรี | วิทยาเขตสุพรรณบุรี | General Collection | 12/03/2018 | 0.00 |