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Creating Powerful Brands in Consumer, Service and Indutrial Markets /

De Chernatony, Leslie.

Creating Powerful Brands in Consumer, Service and Indutrial Markets / Leslie De Chernatony - 2nd ed - Oxford : Butterworth-Heinemann, 1998 - 430 p : ill

ISBN: 0750622407

Subjects--Topical Terms:
Product management.
Bran name products.

LC Class. No.: HF5415.15 / D278 C3 1998

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Creating Powerful Brands in Consumer, Service and Indutrial Markets /

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