AI SearchCreating Powerful Brands in Consumer, Service and Indutrial Markets / (Record no. 14494)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00816nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000019305 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 991018c1998 usaa 000 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750622407 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201506261407 |
| Level of effort used to assign nonsubject heading access points | cat1 |
| Level of effort used to assign subject headings | 201311111212 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201008281316 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201008272148 |
| Level of effort used to assign classification | VLOAD |
| -- | 200206121357 |
| -- | load |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.15 |
| Item number | D278 C3 1998 |
| 093 ## - Department Code | |
| Department Code | MG006 MG010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | De Chernatony, Leslie. |
| 9 (RLIN) | 29916 |
| 245 10 - TITLE STATEMENT | |
| Title | Creating Powerful Brands in Consumer, Service and Indutrial Markets / |
| Statement of responsibility, etc. | Leslie De Chernatony |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 430 p : |
| Other physical details | ill |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management. |
| 9 (RLIN) | 159931 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Bran name products. |
| 9 (RLIN) | 29917 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm, |
| Titles and other words associated with a name | jt. auth. |
| 9 (RLIN) | 29918 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Date last seen | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 12/03/2018 | HF5415.15 D278 C3 1998 | 1000045865 | 1 | 12/03/2018 | English Books | Available for Loans | General Books | วิทยาเขตสุพรรณบุรี | วิทยาเขตสุพรรณบุรี | General Collection | 12/03/2018 | 0.00 |