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What Were They Thinking? : Markting Lessons you can Learn from Products that Flopped /

McMath, Robert M.

What Were They Thinking? : Markting Lessons you can Learn from Products that Flopped / Robert M. McMath - New York : Times Business, 1998 - 240 p. : ill.

ISBN: 081293203x

Subjects--Topical Terms:
New products--Marketing.
New products--Marketing--Case studies.

LC Class. No.: HF5415.153 / M348 W9 1998

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What Were They Thinking? : Markting Lessons you can Learn from Products that Flopped /

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