AI SearchWhat Were They Thinking? : Markting Lessons you can Learn from Products that Flopped / (Record no. 17970)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00853nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000023269 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 000714c1998 nyua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 081293203x |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201506300941 |
| Level of effort used to assign nonsubject heading access points | cat1 |
| Level of effort used to assign subject headings | 201311111501 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201008281438 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201008272320 |
| Level of effort used to assign classification | VLOAD |
| -- | 200206121401 |
| -- | load |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.153 |
| Item number | M348 W9 1998 |
| 093 ## - Department Code | |
| Department Code | MG010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McMath, Robert M. |
| 9 (RLIN) | 35234 |
| 245 10 - TITLE STATEMENT | |
| Title | What Were They Thinking? : Markting Lessons you can Learn from Products that Flopped / |
| Statement of responsibility, etc. | Robert M. McMath |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Times Business, |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240 p. : |
| Other physical details | ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New products |
| General subdivision | Marketing. |
| 9 (RLIN) | 150356 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New products |
| General subdivision | Marketing |
| -- | Case studies. |
| 9 (RLIN) | 35235 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Forbes, Thom, |
| Titles and other words associated with a name | jt. auth. |
| 9 (RLIN) | 35236 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Thai Books |
| Date last seen | Total Checkouts | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 12/03/2018 | HF5415.153 M348 W9 1998 | 1000102942 | 1 | 12/03/2018 | English Books | Available for Loans | บัณฑิตวิทยาลัย | บัณฑิตวิทยาลัย | General Collection | 12/03/2018 | 0.00 |