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Guerrilla advertising : Cost-Effective Techniques for Small-Business Success /

Levinson, Jay Conrad.

Guerrilla advertising : Cost-Effective Techniques for Small-Business Success / Jay Conrad Levinson - Boston : Houghton Mifflin, 1994 - p. cm.

ISBN: 0395687187

Subjects--Topical Terms:
Advertising--Cost effectiveness.
Small business--Management.

LC Class. No.: HF5823 / L52

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Guerrilla advertising : Cost-Effective Techniques for Small-Business Success /

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